Program Overview:

We all know that school budgets are tight and schools are often underfunded in their efforts to support their sports teams and other extracurricular activities. Ford Motor Company recognizes the need for creative and exciting fundraising opportunities and, as an integral part of the community, has developed the Drive  4 UR School program to connect Ford and Ford Lincoln dealers with their local community efforts. Your dealership will work with YOU, a local high school, to execute this exciting opportunity where test-driving Ford vehicles can result in big cash rewards for your school's designated booster clubs--a $20 donation for each test-drive!*

Why Drive 4 UR School?

  • You could earn up to $6,000 for your high school! For each test-drive that takes place, Ford Motor Company will make a $20 donation, up to a total of $6,000 to the participating high school!
  • You decide how the funds are allocated! Since every high school has different types of booster clubs with varying needs, it will be up to you to decide where the money goes. For example, all funds raised may go to the booster club in need of the most support, or funds may be split evenly among several booster clubs. The distribution of funding earned at these events will be under the sole discretion of your high school.
  • Ability to leverage existing events! The nature of this event allows for your high school and the dealership to partner with an existing event or plan other activities to bring more traffic, buzz and additional support to your Drive 4 UR School event.
  • Low cost! Program HQ will provide you with an event kit containing everything you need to host a successful event--any money you spend on additional resources is up to you! The event kit will be sent to your participating dealership, but comes full of event-day materials for you and the dealer to share including staff t-shirts, lanyards, banners, a tent and much more! Reach out to your dealer and let them know you're willing to do anything you can to help make your event a success. Many times, High School students, staff and parents are in charge of the registration table, waiver verification, pre-event promotion and more. Most important is the ongoing dedication, enthusiasm and commitment of the booster clubs, their supporters and the dealers involved!
  • Program HQ support! Program HQ is always available to answer questions and provide insight into the best practices for hosting a Drive 4 UR School event. Want to talk to a high school or dealership that has previously participated in the program? Give Program HQ a call and we'll put you in contact with someone who can share their Drive 4 UR School experience with you. Program HQ will also be in contact to assist in planning and promoting the event, deployment of resources and execution.
To help you get started in getting some big-time cash for your school, give us a call at Shaffer Ford of Cumberland today. It's a great opportunity, and we are very excited to offer this to our community!

*Participants must be 18 years of age or older, with a valid driver's license. Does not include test-drives conducted in the Ford Crown Victoria, E-series, or Mercury vehicles. One donation per household, $20 per test-drive, up to 300 test-drives.

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